Roger Oates

By combining practicality and an innate sense of classic design, their rugs and runners are timeless examples of both heritage and innovation.

Whether you want to create a natural, neutral backdrop or a stunning design statement, we have the materials, styles and colours to complete every room in your home.

Alternative Flooring

Welcome to 20 years of design-led calm, character and quirky luxury. Two decades of designs that continue to break new ground, break the rules and break the silence. But designs that always have you in mind.


They're market leaders with a proud British heritage. For over 50 years they've been designing, innovating and manufacturing flooring that is not only beautiful but flexible, durable and sustainable.

Cavalier Carpets

Founded in the 1970s, Cavalier Carpets commitment to providing the homemaker with the finest range of quality floorcoverings still stands.

Every one of their residential products goes through the same rigorous process of development and precise manufacture as a bespoke order, to ensure the customer receives the carpet they desire.

Adam Carpets

Adam Carpets have been manufacturing carpets in Kidderminster for over 80 years. During that time, the brand has become synonymous for its high quality products, its innovation and its vast colourbank.

They are proud that they can say that: Every single colour, of every single range that they sell, is made at the Adam Carpets factory in Kidderminster.

Jacaranda Carpets & Rugs

Quality with style and a love for handmade textures is the essence of Jacaranda. They believe that wool makes great carpets. Sheep grow new fleeces every year making wool renewable, it’s recyclable too. Wool is soft and warm but hard-wearing and naturally fire retardant. Wool fibres are naturally coated in lanolin providing stain resistance.


Riviera Home UK are a subsidiary of Riviera Home Furnishings, a world leader in the manufacture of high quality textiles, specialising in Bath Mats, Rugs, and Broadloom Carpet.

They have been supplying the UK retail market with a significant volume of bath mats for over 17 years, and have recently taken the decision to establish a 5,000 square foot warehouse with showroom and administration offices near Kidderminster in the heart of the UK Carpet Industry.

Crucial Trading

Crucial Trading was founded in 1986. They were set up to exclusively produce and sell only natural material floorcovering and remain at the forefront of innovative design.

Crucial remains loyal to innovation and inspiring design with over 100 different floorcoverings in their collection including award-winning ranges such as Mississippi and Fabulous and materials including Wool, Sisal, Sisool, Coir, Seagrass and Jute. Crucial Trading were the first to create this new blend of floorcovering in the UK, setting a new trend for the combination of tactile Sisal and soft Wool.